


Two days of on-site muscle therapy at Razorpay's Health Carnival — where employees paid for their own sessions, the booking page drew nearly the whole company, and Day 1 sold out.
Why an employee-pay carnival is worth booking — what we saw across two days on-site at Razorpay.
We set up on-site, opened the same 52 slots each day, and let employees self-serve. No push, no reminders.
The carnival didn't have an interest problem — it had a capacity ceiling. Two days can only hold so many chairs.
Nearly the whole company opened the booking page. The drop-off after "confirm" isn't lost interest — it's employees hitting a fully-booked grid.
Given the choice, most employees picked a proper 20 or 30-minute session — and told us exactly what to work on.
41% went for the full 30 minutes — the longest option on offer.
Desk-job tells — necks, shoulders and upper backs, plus a big "just help me relax."
Razorpay didn't subsidise the carnival. Employees paid for their own sessions, on the spot. HR's spend was zero.
Same therapists, opposite payment model. Three years at Rocketium, ₹8,000/day flat — and 4 in 5 employees show up.
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