Rocketium
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A real-world case for the company-pay model. 33.7 months and counting at Rocketium — therapists on-site twice a month, HR picks up a flat ₹8,000/day, and 4 in 5 employees show up to use it.
Company-pay, twice a month.
80.7% of employees use it.
Why the company-pay model is worth enabling at your company — what we saw across 33.7 months at Rocketium.
From a launch test in '23
to a 3-year habit in '26.
The Rocketium relationship has had three distinct chapters. Nothing about the model changed — only the volume.
₹8,000/day flat. Employees pay nothing.
Bookings flattened around 20-30/month.
92 employees, 553 sessions, no churn.
80.7% of employees used it.
Most booked the first chance they got.
A free, on-site benefit fails when nobody shows up. At Rocketium, four in five did — and 60% of them booked their very first eligible slot.
Demand stayed steady for 33 months and counting
How many distinct employees booked each month, and how many sessions they took. The flat months are the new joiners catching up — the peak months are launches & post-leave clusters.
85.1% of every slot we offered
was claimed by an employee.
Most company-pay programs end up with empty seats and wasted spend. Rocketium has the opposite problem — therapist hours run out before employee interest does.
Even though employees pay nothing — they show up anyway.
Status mix on in-scope bookings
- Booked & completed553 · 91.4%
- Cancelled52 · 8.6%
6.28 sessions per engaged employee.
20% became 10-session regulars.
The cleanest signal that a benefit is working is repeat use. At Rocketium, 7 in 10 returning bookers came back at least once — and 1 in 5 made it a regular habit.
How many sessions did each employee take?
Distribution across the 88 employees who booked at least once. The right-side tail is what mature company-pay retention looks like.
₹2,121 per onboarded employee.
33 months in.
The company-pay model only works if the spend is predictable and the per-employee economics get better over time. Both happened at Rocketium.
- Top 20% of bookers302 · 54.6%
- Remaining 80%251 · 45.4%
Flat ₹8,000/day rate. HR knows the maximum monthly invoice the moment they pick the days.
No PG fees, no reconciliations, no per-employee billing tables. One invoice, one therapist visit.
33 months in, the per-onboarded-employee cost is ~₹2,121 — and falling, because new joiners keep being onboarded.
20 minutes is the
Rocketium default.
When employees aren't paying per-minute, they pick the proper version — 7 out of 10 chose the 20-minute reset. Same two therapists for three years, 91.4% completion.
Duration mix
- 15-minute session183 · 30.2%
- 20-minute session419 · 69.8%
Completion mix
- Booked & completed553 · 91.4%
- Cancelled52 · 8.6%
Top therapists by sessions delivered
33 months of continuous demand,
3 calendar years.
Booked sessions in sage, cancellations in coral. The dips are months without therapist visits, the spikes are post-leave catch-ups. The line never broke — three full years.
Three reasons it works,
independently of any one company.
See what happens when employees pay themselves.
Same therapists, opposite payment model. 17 months at Whatfix, ₹0 from HR — and the bookings still kept coming.
Read the Employee-Pay story