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Partnership performance report
Whatfix
× QuicklyRelax
A real-world case for the employee-pay model. 17.5 months at Whatfix, where employees paid for their own sessions — and kept coming back.
Window
May '23 → Oct '24
Pricing model
Employee Pays
Scope. Employee-pays bookings only. The numbers reflect a steady-state employee-pays operation.
01 · The case in one page
0 cost to HR.
651 sessions delivered.
Why the employee-pay model is worth enabling at your company — what we saw across 17.5 months at Whatfix.
Got access
0
Employees onboarded across 17.5 active months.
Tried it at least once
0
More than 1 in 2 employees who got access booked a session.
Came back for more
0
Booked 2+ sessions — 37.7% repeat usage.
Showed up & completed
0.0%
Only 7.5% cancellations — well below industry norms.
Paid out of their own pocket
0%
623 of 651 sessions — no HR subsidy, no wallet credits.
15-minute session
₹209
Avg. amount paid, after applying discount coupons.
30-minute session
₹550
Avg. amount paid, after applying discount coupons.
For HR, in one line: You don't need a budget. Employees pay for it themselves, more than half try it, and the ones who try it keep coming back. We've already proven this works for 17 months at Whatfix.
02 · How we got here
From a 20-slot test
to a habit at Whatfix.
The numbers in this report came from a careful, gradual rollout. Each change was a response to what employees actually asked for.
01
May 2023
02
Late 2023
03
2024 onwards
Launch · We started small
20 slots a week, all 15 minutes.
₹300 per session
₹150 off 1st booking · WHATFIX
20 × 15-min slots / week
Co-branded code — employees feel ownership
Whatfix's name shows up on every booking.
Deeper · Employees asked for more
Demand for 30-minute sessions.
₹600 for 30-min
₹100 off 2nd booking nudge
4 × 30-min + 12 × 15-min / week
30-min slots filled faster than the 15-min ones
Refutes the "₹600 is too expensive" worry.
Habit · Discounts pulled back
Discounts shrank.
Demand held.
₹150 → ₹0 over 4 campaigns
Bookings didn't drop
Product, not discount, is what drives every booking
17 months of self-sustained demand.
Discount campaigns over time
Pulled back gently as habit set in. Bookings held.
₹150off
Launch
1st booking · WHATFIX
₹100off
Q3 '23
2nd booking nudge
₹75off
Diwali '23
Festival drop
₹50off
New Year '24
Refer-a-colleague
₹0off
By Oct '24
No coupon — bookings held
03 · Adoption
Employees didn't wait —
they booked the first chance they got.
You don't need to push, nudge, or remind. When the program is on-site, employees self-serve.
Booked the first chance they got
0%
277 of 290 employees booked their first session the very first time a slot was offered to them. No marketing, no follow-ups.
Tried it across 17 months
0
Of 548 employees who got access, 290 booked a session at some point. That's better than 1 in 2 — and stronger than most opt-in benefits we benchmark against.
Monthly demand stayed steady, month after month
How many distinct employees booked each month, and how many sessions they took. No drop-off, no fad effect.
May 2023
Booked44Sessions44
Jun 2023
Booked29Sessions31
Jul 2023
Booked68Sessions80
Aug 2023
Booked12Sessions12
Sep 2023
Booked24Sessions28
Oct 2023
Booked32Sessions32
Dec 2023
Booked65Sessions74
Jan 2024
Booked31Sessions43
Feb 2024
Booked19Sessions21
Mar 2024
Booked40Sessions57
Apr 2024
Booked34Sessions36
May 2024
Booked34Sessions37
Jun 2024
Booked34Sessions36
Jul 2024
Booked37Sessions53
Aug 2024
Booked23Sessions33
Sep 2024
Booked14Sessions16
Oct 2024
Booked17Sessions18
04 · Demand outpaced supply
8 in 10 sessions we offered
were claimed by employees.
Most wellness programs struggle to fill seats. Here, the problem was the opposite — therapist hours ran out before employee interest did.
Sessions offered
Slots we made available on-site
789
Sessions claimed
Booked by employees (incl. later-cancelled)
704
Sessions completed
Actually delivered, on-site
651
82.5%
of offered slots were claimed.
Real, sustained demand from employees.
Real, sustained demand from employees.
What this means for you. You don't need to worry about empty seats or wasted therapist hours. Just the opposite — only 138 of 789 offered slots went unbooked over 17.5 months. The bottleneck was supply, not interest.
Status mix on in-scope bookings
92.5%
- Booked & completed651 · 92.5%
- Cancelled53 · 7.5%
Cancellation rate is 7.5% — well below the 15-20% norm we see across other partners.
05 · They keep coming back
Once they try it,
they don't stop at one.
The single best signal that something is working: people pay for it again. Out of 290 employees who tried it, 110 booked again — 33 became 5-session regulars.
Came back for more
0
37.7% of employees who tried it booked 2 or more sessions.
Avg sessions per active employee
0.0
Across all 290 employees who ever booked, including one-and-dones.
Took 5+ sessions
0
Real regulars who built it into their routine. 8 took 10+.
How many sessions did each employee take?
Across the 290 employees who booked at least once. The right-side tail is what real retention looks like.
1 session
182 · 62.3%
2-3 sessions
65 · 22.3%
4-5 sessions
20 · 6.8%
6-9 sessions
17 · 5.8%
10+ sessions
8 · 2.7%
Why this matters for you. Repeat usage is the cleanest signal that employees actually find value. They came back, on their own dime, for 17 months. That's not novelty — that's habit.
06 · The pitch in one stat
96% of sessions were paid
by employees themselves.
Whatfix did not subsidise this program. Employees paid for their own sessions, voluntarily, again and again. HR's spend was zero.
95.7%
- Paid by the employee623 · 95.7%
- Free (intro / trial sessions)28 · 4.3%
Zero HR spend. 623 of 651 completed sessions were paid for directly by employees. No wallet top-ups, no reimbursements, no monthly invoice from QuicklyRelax to Whatfix.
Avg. spend per employee
₹450
Total an active employee paid out of pocket across the relationship.
Employees who paid
0
Each one chose to pay — repeatedly. The clearest signal of value.
Pricing by session duration
15 mins
Employee Pays · 487 bookings · 262 employees
Per session
₹300
30 mins
Employee Pays · 217 bookings · 99 employees
Per session
₹600
07 · Reliable & consistent
15 minutes is the
default reset.
Most employees pick a short, in-between-meetings reset. Some go deeper. Either way, they show up — 92.5% completion across 17.5 months.
Duration mix
69%
- 15-minute session487 · 69.2%
- 30-minute session217 · 30.8%
Completion mix
92.5%
- Booked & completed651 · 92.5%
- Cancelled53 · 7.5%
Top therapists by sessions delivered
Vinay
434
Lavanya
217
What this means for you. The same two therapists delivered every session — no rotating strangers, no quality drift. 92.5% of bookings made it all the way through. The program runs without HR having to babysit it.
08 · Sustained, not seasonal
17 straight months
of real demand.
Booked sessions in blue, cancellations in coral. The Jul '23 and Dec '23 spikes are months we caught up after a therapist gap. No fad. No fall-off.
BookedCancelled
May 2023
44 booked · 1 cancelled
Jun 2023
31 booked · 0 cancelled
Jul 2023
80 booked · 7 cancelled
Aug 2023
12 booked · 0 cancelled
Sep 2023
28 booked · 4 cancelled
Oct 2023
32 booked · 4 cancelled
Dec 2023
74 booked · 3 cancelled
Jan 2024
43 booked · 8 cancelled
Feb 2024
21 booked · 7 cancelled
Mar 2024
57 booked · 8 cancelled
Apr 2024
36 booked · 2 cancelled
May 2024
37 booked · 6 cancelled
Jun 2024
36 booked · 1 cancelled
Jul 2024
53 booked · 1 cancelled
Aug 2024
33 booked · 0 cancelled
Sep 2024
16 booked · 1 cancelled
Oct 2024
18 booked · 0 cancelled
Why this is safe to enable at your company
Three reasons it works,
independently of any one company.
Zero HR spend
Employees pay directly. No subsidy, no monthly invoice.
Real demand
1 in 2 employees try it. 1 in 3 come back for more.
Reliable delivery
The same 2 therapists, 92.5% completion, 17 months without a hitch.
Next case study
See what happens when HR foots the bill.
Same therapists, opposite payment model. Three years at Rocketium, ₹8,000/day flat — and 4 in 5 employees show up.
Read the Company-Pay storyCompany-Pay
80.7%
adoption rate
A real partnership · production data
09 · In their own words
What employees said,
unprompted on Slack.
Real reactions captured from Whatfix's internal Slack channel after sessions.
01
“
Featured · On therapist quality
02
03
04
05
“We should have this as a
permanent feature in office.”
06
“
Featured · The 5-star moment
07
08
09
10
